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Member Engagement
Payer
Strategic Wellness Platforms and ROI: A Blueprint for Success
Rising healthcare costs and chronic illness are shrinking payer profits. This has payers exploring wellness platforms as a path to better health outcomes and long-term gains, but many payers struggle to see ROI. The market is crowded—with established brands, niche apps, and influencers all competing for attention. To succeed, insurers must define a clear, strategic […]
Member Engagement
Payer
Digital for All: Why Accessibility Is the Missing Link in Member Engagement
It’s no secret amongst payer executives that digitally engaged members are more likely to schedule preventive care appointments, adhere to prescribed treatments, and are more likely to avoid costly emergency interventions and experience better health outcomes, overall. This enables payers to also reap substantial benefits – particularly in efficiency, cost management, and long-term profitability. As […]
Member Engagement
Bridging the Care Gap: Rethinking Member Connections in a Digital-First World
Are your digital tools truly connecting with your members—or just checking a box? Emids surveyed 789 health insurance members across Employer-Provided Plans (EPP), Direct Purchase Plans (DPP), and Medicare Advantage Plans (MAP) to uncover insights that can help payers improve digital experiences, close care gaps, and boost long-term engagement.