Bridging the Care Gap: Rethinking Member Connections in a Digital-First World 

Are your digital tools truly connecting with your members—or just checking a box? Emids surveyed 789 health insurance members across Employer-Provided Plans (EPP), Direct Purchase Plans (DPP), and Medicare Advantage Plans (MAP) to uncover insights that can help payers improve digital experiences, close care gaps, and boost long-term engagement.