Consumer Experience

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Consumer Experience

Digital Transformation

Healthcare’s Next Frontier: Care Powered by Augmented and Virtual Reality

Jun 22nd, 2022

Augmented and virtual reality (AR & VR) have potential to transform the way healthcare is delivered while simultaneously improving the consumer and provider experience. Adoption of this technology has been high in industries like gaming, entertainment and retail—leading to a new age of interactive consumer experiences. Industries like healthcare, education and real estate are now […]

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Consumer Experience

Digital Transformation

How Healthcare Organizations Can Keep Consumers Engaged In The Digital Age

May 17th, 2022

The pandemic has made healthcare virtual out of necessity. The success of healthcare companies lies in how they interact with digitally-savvy patients and consumers. The pandemic has changed every facet of our lives and healthcare is no exception. While the healthcare industry was already tackling changes prior to the pandemic, the last two years have […]

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Consumer Experience

Digital Transformation

The Health at Home Transformation: Delivering Care in a Space of Trust

May 2nd, 2022

The last two years were marked by fear, isolation and economic challenges brought on by the COVID-19 pandemic. But it was through these challenges we developed a need to interact with each other remotely. In the healthcare ecosystem, we’ve seen a shift in how consumers engaged with their care providers—often through the use of technology […]

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Blog

Consumer Experience

The Elements of Simple

Enhancing Patient Experience

Oct 17th, 2019

Health and wellness are inextricable and of increasing importance, evidenced by the explosion of the wellness industry into a multi trillion-dollar market. Americans’ interest and willingness to invest in their well-being has been met by the creation of an overwhelming number of companies and products that enable individuals to achieve better overall wellness. At the […]

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Consumer Experience

Data

Embrace Data; Focus on Consumers

Jul 10th, 2019

America’s Health Insurance Plans (AHIP) is the national association whose members provide coverage for healthcare and related services. AHIP strives to improve and protect the health and financial security of consumers, families, businesses and communities, working together to make healthcare better. I recently attended the AHIP Institute and Expo 2019 in Nashville, where the best […]

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Consumer Experience

Design Thinking

Accelerating the Consumer Experience

Jun 10th, 2019

In healthcare, as in other industries, consumers are expecting more. But, not all healthcare consumers want the same things. In a recent panel discussion we hosted with Lyft and Salesforce in San Francisco, thought leaders from the industry gathered to discuss several of the trending topics in the healthcare space, including the tools and technologies […]

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Consumer Experience

In Healthcare and Music: It’s All About the Consumer

May 10th, 2019

An intriguing and lively panel of healthcare and music disrupters gathered in mid-April to discuss parallels between two of Nashville’s top industries and how each has changed their mindsets and business models by embracing technology to meet consumer demands. This event, The League, is an invitation-only leadership-networking group for young professionals in the healthcare industry. […]

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Consumer Experience

AHIP Consumer & Digital Health Forum: Digital Transformation is a Journey, Not a Sprint

Feb 1st, 2019

I recently attended AHIP’s Consumer Experience & Digital Health Forum in Nashville, Tenn., where the discussion focused on several key initiatives that will continue to guide our industry on the digital transformation journey. Healthcare innovators from around the country convened for three days to help organizations advance their digital transformation efforts in a shared learning […]

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Consumer Experience

Data

Provider

Using Data to Transform the Consumer Experience

Mar 1st, 2018

As patient data becomes more diverse and emerging technologies such as artificial intelligence and machine learning make analytics more intuitive, opportunities are growing for connecting disparate data throughout the healthcare industry and using it to make decisions, predict needs, identify risks, and strengthen trust and relationships with consumers. In healthcare organizations, CIOs are leading these […]

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Consumer Experience

Provider

Consumer Engagement and the Power of Trust

Jan 31st, 2018

Developing and maintaining trust is paramount when using mobile technology to engage more frequently and effectively with healthcare consumers. This requires proper attention to the security and privacy portion of your mobile strategy. During 2017, over 3 million patients had their personal data compromised in health system privacy breaches. Because health records contain personal, financial […]

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