Consumer Experience

Blog

-

Consumer Experience

Data

How better management of wearables data can lead to better clinical outcomes

Sep 1st, 2022

From counting steps to remote monitoring, how we deal with the building mountain of wearable data will determine the future of consumer acceptance. Wearable electronic health and fitness devices are in strong demand with 26 percent of U.S. households owning one as of 2018, according to the Consumer Technology Association (CTA).  They projected over 12.5 […]

Blog

-

Consumer Experience

Design Thinking

The Opportunity and Necessity of Inclusive Health Product Design

Aug 29th, 2022

Now is the Time for Inclusive Design The COVID-19 pandemic has redefined how healthcare services are delivered. There is a shift from in-person consultations and paper documentation to virtual consultations and electronic documentation. As a result, patients, clients and healthcare providers including many with a range of disabilities are having an increased number of interactions […]

Blog

-

Consumer Experience

Digital Transformation

Healthcare’s Next Frontier: Care Powered by Augmented and Virtual Reality

Jun 22nd, 2022

Augmented and virtual reality (AR & VR) have potential to transform the way healthcare is delivered while simultaneously improving the consumer and provider experience. Adoption of this technology has been high in industries like gaming, entertainment and retail—leading to a new age of interactive consumer experiences. Industries like healthcare, education and real estate are now […]

Blog

-

Consumer Experience

Digital Transformation

How Healthcare Organizations Can Keep Consumers Engaged In The Digital Age

May 17th, 2022

The pandemic has made healthcare virtual out of necessity. The success of healthcare companies lies in how they interact with digitally-savvy patients and consumers. The pandemic has changed every facet of our lives and healthcare is no exception. While the healthcare industry was already tackling changes prior to the pandemic, the last two years have […]

Blog

-

Consumer Experience

Digital Transformation

The Health at Home Transformation: Delivering Care in a Space of Trust

May 2nd, 2022

The last two years were marked by fear, isolation and economic challenges brought on by the COVID-19 pandemic. But it was through these challenges we developed a need to interact with each other remotely. In the healthcare ecosystem, we’ve seen a shift in how consumers engaged with their care providers—often through the use of technology […]

Blog

-

Blog

Consumer Experience

The Elements of Simple

Enhancing Patient Experience

Oct 17th, 2019

Health and wellness are inextricable and of increasing importance, evidenced by the explosion of the wellness industry into a multi trillion-dollar market. Americans’ interest and willingness to invest in their well-being has been met by the creation of an overwhelming number of companies and products that enable individuals to achieve better overall wellness. At the […]

Blog

Consumer Experience

Data

Embrace Data; Focus on Consumers

Jul 10th, 2019

America’s Health Insurance Plans (AHIP) is the national association whose members provide coverage for healthcare and related services. AHIP strives to improve and protect the health and financial security of consumers, families, businesses and communities, working together to make healthcare better. I recently attended the AHIP Institute and Expo 2019 in Nashville, where the best […]

Blog

Consumer Experience

Design Thinking

Accelerating the Consumer Experience

Jun 10th, 2019

In healthcare, as in other industries, consumers are expecting more. But, not all healthcare consumers want the same things. In a recent panel discussion we hosted with Lyft and Salesforce in San Francisco, thought leaders from the industry gathered to discuss several of the trending topics in the healthcare space, including the tools and technologies […]

Blog

Consumer Experience

In Healthcare and Music: It’s All About the Consumer

May 10th, 2019

An intriguing and lively panel of healthcare and music disrupters gathered in mid-April to discuss parallels between two of Nashville’s top industries and how each has changed their mindsets and business models by embracing technology to meet consumer demands. This event, The League, is an invitation-only leadership-networking group for young professionals in the healthcare industry. […]

Blog

Consumer Experience

AHIP Consumer & Digital Health Forum: Digital Transformation is a Journey, Not a Sprint

Feb 1st, 2019

I recently attended AHIP’s Consumer Experience & Digital Health Forum in Nashville, Tenn., where the discussion focused on several key initiatives that will continue to guide our industry on the digital transformation journey. Healthcare innovators from around the country convened for three days to help organizations advance their digital transformation efforts in a shared learning […]

Sign up to receive our latest insights