Experience Design of a Direct-to-Consumer Care Portal
Emids worked with a top Fortune 500 payer organization, which aims to empower their over 100m members to live healthier lives. The organization wanted to…
Read the case studyUser Experience
Healthcare can’t afford software people work around.
Clinicians lose time. Members disengage. Trust in the organization erodes. Emids changes that, combining research, design strategy, and precise interaction and visual design to turn complex healthcare software into experiences people rely on.
User experience at Emids
Complexity is the default. Clarity is a design decision.
Healthcare’s digital experiences are complex by nature. AI-powered features, fragmented screens, and a maze of EHRs sit between people and the decisions they came to make. When an application is hard to use, adoption stalls, support costs climb, and confidence in the organization slips. Design at Emids begins with user research that identifies what people actually struggle with, then carries through design strategy, service design, and precise interaction and visual design. That one practice answers three challenges every healthcare organization knows well.
Clarity that guides decisions
Complex applications force people to work hard before they can act. Fragmented screens and unclear AI features pile on cognitive load and slow decisions. Emids untangles the experience and designs interactions that surface what matters in the moment. Clinicians and members act with confidence, and trust in the application holds.
Engagement that endures
An application only delivers value when people actually use it. Low adoption, member churn, and passive users stall even a well-built application. Emids studies what motivates people and what holds them back, then designs for adoption that starts at onboarding and engagement that holds over time. Use turns into behavior change, and the investment shows a measurable return.
Modernization that scales
Aging infrastructure and siloed workflows make change slow and costly. Legacy systems hold organizations back while pressure to modernize keeps rising. Emids reimagines outdated systems through service design and builds design systems that scale across teams. The experience aligns with enterprise goals, and the organization gains the agility to keep improving care.
How Emids designs
Design that gets out of the way
When healthcare software is designed well, it asks almost nothing of the people using it. Clinicians focus on patients; members stay engaged. The organization sees it add up, in adoption, in trust, in the cost of support.
Experience Research
Experience research grounds every design decision in evidence. Use qualitative and quantitative methods to define the real problem and uncover how people actually behave. Test concepts and prototypes with real users, then keep refining applications already in use. Accessibility runs through every method.
Design Strategy
Design strategy connects design decisions to business goals. Build a clear view of where an organization stands and where it wants to be. Chart how design gets it there. Service design, visioning workshops, and ecosystem mapping align business, product, and technology teams around one direction.
Experience Design
Experience design turns research and strategy into the experience itself. Design how people move through an application, and shape the visual system that makes it clear. Build the design systems that keep it consistent as it scales. Prototype and test every flow with real users before development begins.
Wellness Experience
Wellness Experience is a dedicated practice for whole-person health applications. At its center is Behavioral Design, a discipline developed at Emids to help people change their health behavior. It draws on behavior change theory, cognitive science, and gameful design. The practice also covers accessibility, user-centered AI, and interoperability with the healthcare tools people already use.
Case studies
See the work, and what it changed.
Design replaces assumption with evidence. Before a healthcare organization commits, real users shape the design and put it to the test. What to build, whether a redesign holds, whether a finished product meets its goal: the decision gets made on evidence.
Taking a Design-Led Approach to a Provider Portal Experience
Availity, a benefits and claims management platform, facilitates over 4 billion clinical, administrative and financial transactions annually for their payer & provider network. Facing market…
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Siemens Healthineers – Ultrasound Usability Test
Siemens Healthineers set out to design a new ultrasound machine with Sonographers ease of use in mind. Emids was brought in to help Siemens determine…
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Insights
The thinking behind the work.
Contact us
Build software people actually use.
It starts with a conversation, and there's no wrong place to begin. We'll work through the problem with you. You'll come away with a clear sense of what design can do, and what it would take.