Emids Appoints Balajee Sethuraman as Chief Strategy and Growth Officer

NASHVILLE, Dec. 2, 2019 – emids, a leader in digital engineering and transformation solutions to the healthcare industry, has announced the appointment of industry veteran Balajee Sethuraman to its executive team as the company’s chief strategy and growth officer.

Founded in 1999 and headquartered in Nashville, TN, emids partners with health technology companies, payers, providers, and life science firms to accelerate the adoption of next-generation digital technologies and manage an increasingly complex data ecosystem to drive high quality, accessible and affordable healthcare. The company provides digital transformation, clinical data engineering, product engineering, data analytics and integration and strategic advisory consulting services nationwide.

As emids Chief Strategy and Growth Officer, Sethuraman is responsible for overseeing the firm’s go-to-market strategy and growth initiatives while driving multiple transformation threads to further establish emids’ position as a digital transformation leader in the healthcare industry. He brings over 23 years of extensive experience in driving strategic growth in entrepreneurial settings across the United States and Europe, and is a seasoned technology leader with strong commercial, operations and technology expertise.

Prior to joining emids, Sethuraman served as senior vice president and head of platform and technology for HMHS, part of Highmark Health, leading the product management and product engineering organization and delivering an industry-leading healthcare technology platform for multiple healthcare organizations across the country. Sethuraman also spent over 20 years in leadership roles in Cognizant, where he was a key part of the early leadership team that built Cognizant’s healthcare business and grew it to scale in the United States. He then moved to Europe and was instrumental in setting up new markets across multiple industries. Sethuraman brings significant experience helping clients navigate the disruption and opportunities created by rapidly evolving technology and digital transformation. He also held leadership roles at IBM where he established enterprise customer relationships in the healthcare, payer and life sciences markets.

“Balajee’s history of success growing organizations and his alignment with our key investment areas made him the ideal addition to our leadership team. He is joining at an exciting time in our company, as we have tall aspirations and a bold vision for the next phase of emids’ growth,” said Saurabh Sinha, founder and CEO at emids. “As our Chief Strategy and Growth Officer, Balajee will guide our broader go-to-market strategy and strategic growth initiatives to establish emids as a digital transformation leader in the healthcare and life sciences industries.”

“emids presented a great opportunity given its existing reputation in the market and vast potential for delivering significant value to clients. At our core, we bring deep expertise in the healthcare ecosystem and have a unique opportunity with our leadership in Healthcare data management to address key industry issues around interoperability and clinical transformation. emids is strongly positioned to work with clients to help transform healthcare today by improving cost and quality of care while leveraging the power of technology to improve collaboration across the ecosystem.” noted Sethuraman.

“I am excited to be part of this organization as we continue our journey to work with our clients and drive change in the industry.”


About emids

emids is a specialist provider of digital solutions and services to the healthcare industry, serving payers, providers, life sciences, and technology firms. Headquartered in Nashville, emids helps bridge critical gaps in providing accessible, affordable, and high-quality healthcare by providing digital transformation services, custom application development and testing, data engineering, business intelligence solutions, and specialized consulting services to all parts of the healthcare ecosystem. With over 1,800 professionals globally, emids leverages strong domain expertise in healthcare-specific platforms, regulations, and standards to provide tailored, cutting-edge solutions and services to its clients. For more information, visit www.emids.com.


Libby Werner | 615-332-7701 | Libby.Werner@emids.com

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