NASHVILLE, May 17, 2018 – emids, a leading global provider of healthcare technology expertise and consulting services, today announced the appointment of a strategic hire to fuel its sales and marketing efforts. Libby Werner, Director of Marketing Operations, brings nearly a decade of experience developing and implementing integrated marketing communications campaigns and measuring success against company business goals through robust data and analytics strategies.
Werner will lead emids’ strategic marketing efforts in collaboration with Mike Hollis, President, Strategic Business. She will be responsible for overseeing the marketing functions for the health tech company driving growth by managing and optimizing integrated marketing communications efforts and cultivating new business leads.
“For nearly 20 years, emids has delivered unmatched advisory consulting services, custom application development, and data solutions to healthcare organizations, and this is only possible with a team of talented, strategic and forward-thinking individuals leading the way,” said Mike Hollis, president, Strategic Business at emids. “We are thrilled to have Libby onboard and leverage her integrated marketing experience to allow emids to continue to innovate and grow, deliver exceptional service to our clients and remain a trusted brand within the healthcare industry.”
Prior to emids, Werner served as a Client Relationship Manager (CRM) at ReviveHealth, a Weber Shandwick full-service agency devoted to the healthcare industry. As a CRM, Werner serviced a number of renowned healthcare brands, including Vanderbilt University Medical Center. Her role encompassed supporting organizations with CRM and marketing automation selection and implementation, development of integrated creative marketing campaigns, and creation of brand architecture and strategy. By leveraging data insights and digital platforms, Werner helped clients create and implement targeted digital marketing campaigns in support of system-wide digital transformation.
Werner has spent the majority of her career in healthcare communications, including at Ogilvy CommonHealth Worldwide where she supported pharmaceutical clients with FDA approval processes. Prior to that, Libby was client services manager at Visible Technologies. Libby earned a bachelor’s in Music Industry, with a minor in Business Administration from Northeastern University.
emids is a global provider of healthcare technology expertise and consulting services and solutions that serve both payer and provider organizations. Headquartered in Nashville, emids helps bridge the critical gaps in accessible, affordable, high-quality healthcare by providing advisory consulting services, custom application development, and data solutions. Services include EHR application deployment and management, analytics, data integration and governance, software development and testing, and business intelligence. Visit emids.com.
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