The Challenge
The key differentiator for successful payer and provider organizations is to have a true understanding of the total patient, not just a certain member ID or patient number. Proactive patient engagement and a better understanding of the customers’ needs are of significant importance to secure higher customer satisfaction, a lower healthcare cost and ultimately increase customer retention.
The Salesforce CRM platform is distinctively positioned in the marketplace to help payers and providers accomplish these lofty goals and transform the patient engagement model. This SaaS revolution opens a unique opportunity to make a significant difference in every patient’s life.
